Privacy & Cookies Policy

Last updated: 23 September 2026

Liverpool Basketball (operated by Kings Dock Sports Group Limited) ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal data we collect through liverpool.basketball, how we use it, and your rights under UK data protection law.

We are the "data controller" for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact: privacy@kingsdocksports.co.uk

1. What We Collect

Information you give us directly:

• Email address, when you sign up for updates via our landing page
• If you request free tickets: your first and last name, email address, mobile phone number, postcode and the number of tickets you request
• Whether you would like to receive updates from us (yes or no)

Information collected automatically:

• Standard technical data (IP address, browser type, device type, pages viewed, time on site)
• Data collected via tracking pixels for advertising and retargeting purposes (see Section 4)

We do not collect payment or ticketing information. If you click "Get Tickets," you are taken to a third-party ticketing/arena website, which has its own separate privacy policy governing that transaction. We have no access to or control over the data you provide there.

2. How We Use Your Information

You may withdraw consent at any time (see Section 6).

3. Email and Text Communications

If you provide your email address, we will use it to send you updates about Liverpool Basketball, including news, announcements, and ticket on-sale alerts. We rely on your consent to do this in accordance with the Privacy and Electronic Communications Regulations (PECR).

You can unsubscribe at any time using the link in any email we send you, or by contacting us at privacy@kingsdocksports.co.uk.

If you request free tickets, we may send you marketing updates by email or text message, but only if you answer “Yes” to “Keep me posted on game nights, drops, and news”. Answering “No” does not affect your ticket request. You can opt out at any time using the unsubscribe link in any email, by replying STOP to any text message, or by contacting us at privacy@kingsdocksports.co.uk.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies, including:

• Google reCAPTCHA — used on our forms to protect against spam and abuse. It is needed for the forms to work and is covered by Google's privacy policy
• Google (Google Ads / Analytics) — not currently in use on this site. If we add it, it will only run with your consent via the cookie banner, to measure site traffic and show you relevant Liverpool Basketball ads on other websites and platforms
• Meta Pixel (Facebook/Instagram) — to measure site activity and show you relevant Liverpool Basketball ads on Meta platforms

These tools may set cookies and collect data such as your IP address, device identifiers, and browsing activity, which may be shared with Google and Meta as independent controllers/processors under their own privacy policies:

• Google Privacy Policy
• Meta Privacy Policy

Non-essential cookies (including advertising/retargeting pixels) will only be set with your consent, collected via the cookie banner on this site. You can change or withdraw your cookie preferences at any time via the Cookie Preferences button shown on the site once you have made a choice.

Some data processed by Google and Meta may be transferred outside the UK. Where this occurs, it is done under these providers' own approved data transfer safeguards.

5. Data Sharing with the Arena

In the future, we may enable tracking technology that allows Liverpool Basketball and the arena hosting our home games to each collect data on visitors to the other's website (for example, so we can measure how many of our site's visitors go on to purchase tickets, and vice versa). Where this is enabled:

• Data collected in this way may be shared between Liverpool Basketball and the arena for the purposes of measuring ticket conversion, retargeting advertising, and understanding shared audiences
• Each organisation remains responsible for its own use of the data it collects, in accordance with its own privacy policy
• This policy will be updated, and consent will be obtained via the cookie banner, before any such tracking is switched on

This arrangement is not currently active. This section will be updated with further detail once it is implemented.

Free ticket requests: your request is stored by Squarespace, our website provider, which processes it on our behalf. If you are selected in the draw, we share your name, email address and the number of tickets you requested with the M&S Bank Arena box office, which will email you your tickets. The box office uses these details only to issue your tickets. We do not sell your personal data.

6. Data Retention

We retain your email address for as long as you remain subscribed, or until you ask us to delete it. Data collected via advertising pixels is retained according to Google's and Meta's own retention policies, which are outside our direct control.

Free ticket requests are deleted within three months after the game on Sunday 25 October 2026. If you asked to receive updates, we keep your contact details until you unsubscribe. You can ask us to delete your details at any time by emailing privacy@kingsdocksports.co.uk.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Request a copy of your data in a portable format
• Complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data properly

To exercise any of these rights, contact us at privacy@kingsdocksports.co.uk.

8. Third-Party Links

Our "Get Tickets" button links to a third-party arena/ticketing website. We are not responsible for the privacy practices or content of that site. Please review their privacy policy separately before providing any information there. See Section 5 for how data may be shared between us and the arena.

9. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision.

10. Contact Us

For any questions about this policy or how we handle your data, contact: Kings Dock Sports Group Limited — privacy@kingsdocksports.co.uk